With the opening of the newly-renovated Macy’s Herald Square located in New York City, Levi’s wanted to create an interactive experience to inspire and educate consumers on Made of Progress, the company's sustainability efforts.
84" in-store installation in Macy's Herald Sq, New York, NY
Made of Progress is based on the four pillars shown above. The 84" touchscreen has different content under each pillar to educate customers that Levi's continues to be ahead of its time in innovation, social responsibility and sustainability.
As a UX/UI Designer on the project I helped brainstorm different interactive concepts for each of the four pillars, developed wireframes, created initial visual design comps and collaborated with a content strategist to finalize the content for each pillar.
