The goal of this project was to provide a widget for Dockers.com as well as their wholesale accounts (Amazon, Macy's, Kohl's, & JCPenny's) to assist customers in choosing the right fit for them online. Customers can browse the 7 fit categories and all the related fits within each category. The fit guide tool was designed using the material design guidelines and created in two sizes for different websites.
As a UX/UI Designer on this project, I created different UX concepts, wireframes, clickable prototypes using Axure RP, as well as iterated with a Visual Designer to achieve the final design. I completed the production of all assets for all 37 types of khakis, collaborated with developers to execute the design, and organized all assets for the 4 iterations for each wholesale account. I also explored a mobile first solution for potential future use.
Visual design iterations
Smaller sized Fit Guide.
Providing feedback to development team offsite.
Creative Director: Matt Cooke
Visual Designer: Marcela Carrillo
Account Manager: Luke Patten
Agency: Iron Creative
Visual Designer: Marcela Carrillo
Account Manager: Luke Patten
Agency: Iron Creative
