Senior Experience Designer, September 2021 — Present
Experience Designer, December 2017 — September 2021
Leading a team of Experience Designers and vendors to design and deliver retail interactive projects focused on e-commerce across digital, mobile and in-store experiences. Present to EVPs for executive alignment and sign-off of design rationale. Develop prototypes and testing plans for user testing. Iterate with Product Managers to understand how business requirements translate to customer experiences. Lead workshops and working sessions with cross-functional teams to ensure projects stay on track and get launched on-time. Collaborate with Producers, Art Directors, Designers, Copywriters, Product Managers, Product Marketing, Merchandising, Engineers, and Engineering Project Managers.
Hero Digital
Senior UX Designer
May 2016 — December 2017
Member of the on-site vendor team at Apple in Marcom, designing wireframes and creating prototypes for e-commerce projects across digital and mobile platforms for multiple geographies. Collaborated with Producers, Art Directors, Designers, Copywriters, Product Managers, and Engineering Project Managers.
Mobiquity Inc.
Senior UX Architect
Apr 2015 — May 2016
Mobiquity is a professional services company working with clients in healthcare, financial services, and retail. Project for clients include Taco Bell, Arch MI Insurance, Human Longevity Institute, Wawa, Pizza Hut, Comcast, & Media General.

Member of the Tiger team responsible for agile design & dev for Taco Bell’s Digital Dine-In kiosks. User researcher for Comcast for an internal iPhone app for Field Technicians. User researcher & prototyper of in-store ordering experience for Pizza Hut. Collaborated with Tech Managers, Developers, Project Managers, & Delivery Directors to ensure customer success.

Iron Creative
UX/UI Designer
Aug 2013 —Apr 2015
A digital advertising agency with work ranging from fashion & wearables to biotech at for-profit and non-profit companies. Clients include: Levi's, Dockers, Fitbit, Zipcar, Vionic, Genentech, Purcell Murray, Gaggenau, La Cournue, Dress For Success, & American Board of Foot & Ankle Surgery.

User research, competitive research, user stories & flows, information architecture, creating & annotating wireframes (OmniGraffle), rapid prototyping (Prototyping on Paper & Flinto), interactive prototyping (Axure RP), storyboards, content strategy, ideation, user interface design, icon design, template design, responsive design with multiple breakpoints, art direction, collaboration with development teams, creating design specs for development teams, following brand guidelines, production of pixel perfect designs, client presentations, and award submissions.

Deliverables include print ads, banner ads, facebook & twitter ads, landing pages, shop-in-shop brand webpages, POP in-store apps, microsites for ad campaigns, marketing microsites, internal marketing campaigns, event promotions, videos, & websites.
"Christina lives and breathes the San Francisco design scene. She’s a sponge, soaking up the latest best practices, while continually honing and refining her considerable skill set, contributing at a very high level conceptually and also practically. She quickly grasps complex UX challenges, understands well the breadth and scope of new projects, and can then iterate on UI design to enhance the best of her theoretical explorations. Beyond those highly covetable skills, Christina is also an incredibly fast and accurate producer, executing concepts and acting as a highly productive member of any digital design team. I only hope I get the chance to work with her again one day!"
—Matt Cooke, Creative Director, Iron Creative
App Studio (Formerly PressRun)
Visual Designer
Sept 2011 — Jun 2013
As a Visual Designer, 21 print magazine issues were translated to interactive digital issues for touch screen devices such as iPad, iPhone, 10" Android tablets, Android phones, & Kindle Fire. Apps published on the Apple App Store include: My Ford, U.S. Trust Capital Acumen, Gateway to Emerson, Kean Magazine, Leader to Leader, & Real Women of Philadelphia Cookbook.

Collaborated with Product & Development teams to refine user flows, create wireframes, refine & iterate on the user experience, provide customer input for feature releases, and keep a consistent user interface for the App Studio App across iOS & Android as well at an HTML5 web app. This is a white label app which customers used to test their interactive content before publishing to the app store.

The position also included project management, customer support, design demos for the pre-sales team, design for the in-house marketing team, & presentation design for the CEO. Created assets and templates to market the brand for case studies, digital iPad issues, email footers, blog posts, business cards, Marketo email campaigns, landing pages, client presentations, as well as assets for events such as: presentations, advertisements, giveaways, & popup-banners.
"Christina is a rare person — a designer with a sense of business savvy that results in a killer combination. She excels both in and outside of her comfort zone and always produces exceptional results. I would recommend Christina in any business situation where her talent and creativity are given the opportunity to be utilized in full. I hope to have the pleasure to work with Christina again in the future."
—Paul Danter, CEO, App Studio (Formerly PressRun)
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