Dockers Fit Guide

e-commerce widget

The goal of this project was to provide a widget for as well as their wholesale accounts (Amazon, Macy's, Kohl's, & JCPenny's) to assist customers in choosing the right fit for them online. Customers can browse the 7 fit categories and all the related fits within each category. The fit guide tool was designed using the material design guidelines and created in two sizes for different websites. 
As a UX/UI Designer on this project, I created different UX concepts, wireframes, clickable prototypes using Axure RP, as well as iterated with a Visual Designer to achieve the final design. I completed the production of all assets for all 37 types of khakis, collaborated with developers to execute the design, and organized all assets for the 4 iterations for each wholesale account. I also explored a mobile first solution for potential future use.
Visual design iterations
Smaller sized Fit Guide.
Providing feedback to development team offsite.
Creative Director: Matt Cooke
Visual Designer: Marcela Carrillo
Account Manager: Luke Patten
Agency: Iron Creative

More Projects

Levi's Made of Progress
Comcast User Research
US Trust Capital Acumen
Pizza Hut User Research
Taco Bell Kiosk
Ziptopia powered by Zipcar
Fitbit Kiosk
My Ford
Levi's Catalog at
Dress For Success
Back to Top