A non-profit to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Dress For Success required a redesign of their existing site to engage users with the stories DFS has to tell and entice them to donate.
The home page was designed to show the reach of DFS in cities around the world. The main banner would cycle through images and quotes from DFS Clients which are very heartfelt and moving stories.
Modular templates and content blocks were created so each of the Dress For Success affiliates could turn on and off content depending on the services they offered. A standard donate banner was created to appear on the majority of pages to reinforce the major CTA's and encourage users to act.