My Ford

quarterly interactive digital magazine for the iPad

This iPad app was created using PressRun's digital publishing platform and published to the App Store. The quarterly interactive digital issues were based off of the existing print magazine My Ford. Across 7 quarterly issues, there were 50,000+ unique visitors spending an average of 16:50 minutes viewing an issue. 
Interactive features were implemented to enrich the print content which include: 360-degree images, animations, audio clips, carousels, email links, hotspots, page flips, hyperlinks, popups, slideshows, vertical scrolling pages & columns, videos, and web links.
7 quarterly issues of My Ford magazine starting in Fall 2011 to Spring 2013
a scrubber bar at the bottom allows users to quickly scroll to a page they are interested in
the customized top navigation bar contains important owner information
links for easy access to Ford's website
animations and vertical scrolling columns were used to enrich the content
to encourage users to interact with the content
carousel interactivity on the cover allows users to access
the vehicle lineup and owner resources
contents page allows users to easily navigate to articles within the issue
users can search within the issue or across issues they have downloaded to find
any search term because all text is rendered in HTML5.
photo galleries allow users to view lots of different images within one page
Sr. Art Director: Jacqueline Munz, Designer: Nicole Cioe, Editor: Adam Risman, Project Managers: Carrie Sampson & Gillian Jackson-Champlain, & Analytics Director: Linda Richards.

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